In the Age of TiVo and Web Video, What Is Prime Time?
Broadcast television remains the dominant medium for advertising, as the $9 billion upfront market attests, but its prime-time audience is gradually shrinking. Time-shifting has cushioned the declines, but in ways that are trickier to measure and pitch to marketers.
Tags : television
You will be redirected to In the Age of TiVo and Web Video, What Is Prime Time?, in 20 seconds.