Expand your audience through social media
Amid all the hand wringing over the challenge to adopt social media for business purposes, one fundamental goal seems to be often overlooked: trust. Perhaps it?s easy to miss behind the glint and glimmer of new technologies, but trust?one of the most basic facets of any human interaction?underpins online social networks just as it does for real-life relationships. Just ask Jonathon Colman, senior manager of digital marketing for The Nature Conservancy. His steady involvement in online social media sites such as Digg, Reddit, Newsvine, and StumbleUpon has made him a trusted resource for information on conservation science and, in turn, a trusted spokesman for his organization. Saved By: Jonathon D. Colman | View Details | Give Thanks
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