Andy Rutledge on how to know if you're dealing with a lousy agency
In general, this is a very nice piece by Andy. I agree with most of his assertions. There's no doubt that many agencies are only concerned with pleasing the client *on the surface*, rather than figuring out how to best solve that client's problems and help them reach their business goals. Clients don't usually know what the need, design-wise, even if they think they do (that's why they're hiring a designer, after all). Just giving them what the tell you they want isn't enough. A good agency will help them figure out what they *really* need, and convince them to go through with it, even in the case that it doesn't mesh with what the client initially thought they wanted. Saved By: Jeff Croft | View Details | Give Thanks
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