Design That Solves Problems for the World's Poor
"A billion customers in the world," Dr. Paul Polak told a crowd of inventors recently, "are waiting for a $2 pair of eyeglasses, a $10 solar lantern and a $100 house." The world's cleverest designers cater to the globe's richest 10%, creating wine labels, couture and Maseratis. We need a revolution to reverse that silly ratio.
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